ServiTech on Turning Data into ROI and Why Growers Trust Their Prescriptive Approach
For more than 50 years, ServiTech has focused on helping growers make smarter agronomic decisions through data, technology, and trusted relationships. What began in southwest Kansas to provide producers with better access to agronomic insight has evolved into one of the largest agronomy and laboratory networks in the United States, with a continued focus on helping farmers improve efficiency, profitability, and long-term sustainability. That same mindset is what led ServiTech to bring SWAT MAPS into their service offerings.
As precision agriculture has evolved, so have the expectations around data. Growers today are not just looking for maps or imagery. They want information that reflects what is actually happening in their fields and helps them make confident decisions.
“Customers look at these maps and they feel they represent their fields better than other straight yield or NDVI or satellite-based maps,” says Nate Benson, Senior Agronomist at ServiTech. “When they look at it and they say ‘if I could draw a picture of my field, this is how I’d draw it.’ It’s a lot of validity and comfort.”
That level of confidence has helped open the door to more precise management decisions across a wide range of operations. By combining SWAT MAPS data with soil samples, yield information, and years of field history, ServiTech has been able to help growers move beyond simply collecting data and starting to use it more effectively.
The focus is increasingly centered around return on investment. Rather than applying the same strategy across an entire field, ServiTech is helping growers manage variability with greater precision, making decisions based on field potential, soil characteristics, and long-term productivity.
The team describes it as being more prescriptive about things. In the end, it’s all ROI driven.
“VR in soybeans based on the zones has shown good response,” Nate explained. “We’ve been able to identify areas to apply the right rates and seed inputs as well as providing returns on yield. With corn, if you can find those areas that are low productivity and save seed in those areas, it may be small amounts but over a big operation it can add up to substantial dollars.”
As input costs continue to rise and commodity prices remain unpredictable, ServiTech sees precision agriculture becoming less about maximizing yield alone and more about maximizing efficiency.
“I see it from a standpoint of utilizing what you have and looking more at ROI,” says Tanner Lawton, Sales Associate with ServiTech. “It’s not saying ‘I did this in the past and it worked,’ or ‘I read this in an article so I’m going to do that,’ you’re using your actual data to grow that 300 bushels. It may cost you more money, but it also may cost you less money because you’re being prescriptive about it.”
ServiTech believes the value of agronomy comes from helping growers make informed decisions that fit their operation, not from pushing products or following trends. By integrating tools like SWAT MAPS into their broader agronomic strategy, they continue to strengthen their ability to provide recommendations rooted in real field variability and practical outcomes. The result is a more collaborative approach where growers can feel confident the decisions being made are based on science, experience, and the realities of their operation.
When asked about a recent accomplishment worth highlighting, Lawton pointed to ServiTech’s ongoing commitment to community involvement, including its partnership with the Iowa Governor Charity Steer Show in support of the Ronald McDonald House of Iowa.
“We don’t just go to an area to work with customers,” Lawton said. “We go to an area to grow community relationships to show that ServiTech truly cares about their community. We want to support the people who support us.”
The SWAT MAPS Team is proud to work alongside dedicated teams like the one at ServiTech. Stay up to date with what’s happening in their corner by visiting their website or social media channels:
Website: https://www.servitech.com/
Facebook: https://www.facebook.com/servitechinc
LinkedIn: https://www.linkedin.com/company/servi-tech-inc-/
X: https://x.com/ServiTechInc
Instagram: @servitech_inc
Contact:
Tanner Lawton, Sales Associate
515-777-5815
tanner.lawton@servitech.com
Farmers: Visit https://swatmaps.com/find-a-service-provider/ to find a SWAT MAPS Service Provider near you.
Service providers: Contact us for partnership opportunities.















