AI technologies will provide more information at the sub-field level, providing farmers, ingredient processors and food manufacturers with valuable information starting at the farm through to the final packaged product.

Saskatoon, Sask. — Today, Protein Industries Canada announced an innovative new project in collaboration with Croptimistic Technology, TheoryMesh and C-Merak Innovations aimed at transforming the agri-food value chain through the integration of artificial intelligence (AI) technologies. This initiative seeks to enhance food production efficiency, improve food quality and support sustainability goals from farm to food processor by improving existing precision agriculture tools to enhance data collection and integration at the sub-field level. This will provide food manufacturers with verified data that complies with regulations and meets consumer expectations for transparency in the food they consume. The data collected will also help farmers and ingredient processors access sustainability incentive premiums and access to alternative markets.

“With this project, Protein Industries Canada is supporting greater transparency and traceability throughout the supply chain,” said the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry. “By leveraging artificial intelligence to enhance precision agriculture practices and increase the adoption of technologies in farming, these project partners are increasing sustainability in the agri-food sector and contributing to a cleaner and healthier environment for Canadians.”

Together, Croptimistic Technology, TheoryMesh and C-Merak Innovations will develop and utilize AI-integrated technologies to consistently collect sub-field-level data and management practices from producers. This data will then be used to predict process settings within the mill to generate high yields and less by-product or waste material, while at the same time, supplying ingredient processors and food manufacturers with the information necessary to support sustainability claims on food products.

“This project will provide Canada with a unique selling advantage, helping us to fully understand our environmental impact from the field to the dinner table. Investments like this will help Canada achieve its sustainability goals and establish itself as a global leader in the sector,” said Lisa Campbell, Senior Director of Programs at Protein Industries Canada.

The project will see $5.4 million co-invested into innovative and scalable AI technologies that will enhance the sustainability, competitiveness and profitability of Canada’s agriculture and food production sector. Protein Industries Canada will invest $2.4 million, with the partners investing the remainder.

“We believe that harnessing the use of AI technology is key to improving the quality and value of the precision ag solutions that we provide to the agrifood industry,” said Phillip Harder, Research Director and Hydrological Scientist at Croptimistic Technology. “To see the data we collect being used to its fullest capabilities beyond the farmgate is a nod to the positive direction we’re heading in with integrating AI technologies to increase agricultural sustainability and food production efficiency.”

“Working with extensive primary farm and food processing data in this project will allow us to use our AI models to improve manufacturing yields, reduce loss and create measurable impact on the sustainability of food production,” said TheoryMesh Co-Founder and CEO Chris Bunio.

"Opting for healthy and sustainable foods isn't just about personal taste; it's a crucial investment in our well-being and the planet's future," said Brett Casavant, CEO of C-Merak Innovations. "By selecting foods that both nourish us and support eco-friendly practices, we're taking control of our health while safeguarding the environment for generations to come. However, finding reliable information to guide these choices can be challenging. That's where AI technology comes in, playing a vital role in providing clear and accessible information from farm to final ingredient. At C-Merak, we're thrilled to collaborate with our consortium partners and Protein Industries Canada to develop innovative solutions that promote healthier people and a healthier planet."

Protein Industries Canada is one of Canada’s five Global Innovation Clusters. Protein Industries Canada and our members are working to embrace the $25 billion opportunity presented by Canada’s ingredient manufacturing, food processing and bio-product sector. Projects such as these add value to, and create new markets for, Canadian crops, generating local jobs and supporting new economic development in locations across Canada. More information can be found at www.theroadto25billion.ca.

For more information:

Sarah Ivey
Protein Industries Canada
sarah@proteinsupercluster.ca
204-914-8467

About Croptimistic Technology

Croptimistic’s vision is to be the global leader in premium precision agriculture services. It is an international AgTech company providing SWAT MAPS, a turn-key variable rate process that combines Soil, Water, and Topography factors of fields for the creation of precision management zones and prescriptions. Their SWAT RECORDS software powers the entire SWAT ECOSYSTEM of products that are synced with the app for real-time viewing. Impressive technology, an expanding service provider network and 98 per cent retention of acres year over year showcase the validation that farmers are seeing value from this premium precision agriculture service. Learn more about SWAT MAPS by visiting swatmaps.com.

About TheoryMesh

TheoryMesh is a Winnipeg, Canada-based software company bringing advanced technology to agriculture and food companies to deliver traceability and sustainability through their supply chains. TheoryMesh’s FarmCapture, FoodTrace, ProcessAI and FoodCertify products are used to digitally transform farms and food companies, providing advanced capabilities to manage data and leverage analytics and AI for better insights. TheoryMesh integrates machine learning, AI and blockchain throughout an integrated platform to provide verifiable traceability, transparency, and sustainability. For more information, visit www.theorymesh.com.

About C-Merak Innovations

C-Merak is a food ingredient manufacturer located in Saskatchewan, Canada. From field to final ingredient, C-Merak offers a closed-loop traceable value chain for quality ingredients you can trust. Harnessing the potential of faba beans and oats, they are evolving the landscape of dry-milled sustainable plant-based food. C-Merak’s diverse ingredient lineup features the innovative FABAFuel Protein 65 per cent Concentrate, FABAFuel Flour, along with starch and fibre options, and the versatile Prairie OATFuel ingredients including groats, flour, rolled flakes, quick flakes, steel cuts, and fibre.