CROPTIMISTIC LAUNCHES SWAT LABS, ADVANCING INTEGRATED SOIL ANALYSIS

FOR IMMEDIATE RELEASE: JAN 5, 2026

SASKATOON, SK – Croptimistic Technology Inc. (Croptimistic) is pleased to announce the launch of SWAT LABS, a new in-house soil test analysis facility designed to tightly integrate soil sampling, laboratory analysis, and digital records within the company’s SWAT ECOSYSTEM. The new lab represents a strategic investment in data quality, operational efficiency and automated soil sampling systems.

Located at Croptimistic’s new corporate headquarters at 10-721 66th Street East, Saskatoon, Saskatchewan, SWAT LABS has already processed all Croptimistic soil samples collected during the fall 2025 season and is scheduled to open to select partners across Western Canada in spring 2026.

“With the startup of SWAT LABS, we’re rethinking the soil analysis workflow at Croptimistic,” says Phillip Harder, VP of Data Science. “Instead of treating lab results as a disconnected data source, we’ve designed an operationally efficient system where soil sampling, analysis, and digital records are seamlessly connected through SWAT RECORDS”.

“By bringing soil analysis in-house, we improve laboratory accuracy and precision, connect quality control directly to our samplers and agronomists, and build an integrated soil library that enables enhanced data-driven analytics of soil–crop interactions,” said Joel Ens, Soil Scientist.

The new facility is purpose-built with modern laboratory technology and staffed by a team of professionals, supporting both improved service delivery and local economic development. SWAT LABS employs 8 new staff during the busy season, with plans to scale capacity incrementally as demand grows.

“It’s been exciting to bring together an experienced and skilled team, build a cutting-edge facility with the latest technology, and be able to bring our customers extra value,” said Darin Richman, Lab Manager. “Providing more information for our clients while boosting our local economy is a double win.”

Croptimistic has also been building a large spectral library of soil profiles and nutrients utilizing it’s new dual-probe systems. In-field analysis prototypes collect in-situ soil sensor data that is calibrated by the data science team with traditional soil testing from SWAT LABS. Croptimistic is scaling the integration of soil sampling tools, analytics and automating business for the future.

About Croptimistic Technology Inc.: Croptimistic Technology Inc. is an international AgTech company providing SWAT MAPS, a turn-key variable rate process that prioritizes Soil, Water, and Topography factors of fields for the creation of management zones. Their SWAT RECORDS software powers the entire SWAT ECOSYSTEM of products, all of which are synced with the app for real-time viewing. Learn more about SWAT products and how you can leverage SWAT MAPS by visiting swatmaps.com.

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For more information, contact:
Alexandra Blackwell
Marketing Manager
marketing@swatmaps.com

SUSTAINABILITY REPORTING ENHANCED WITH NEW SWAT MAPS AND AGEXPERT INTEGRATION

SASKATOON, SK – NOV 19, 2025: Croptimistic Technology Inc. is pleased to join Farm Credit Canada (FCC)’s Sustainability Incentive Program with the integration of SWAT MAPS into FCC’s AgExpert software.

With this integration, farmers gain access to a high-quality tool that makes managing sustainable practices easier and more effective. AgExpert Field Premium users can now seamlessly sync their SWAT MAPS (soil, water and topography) data, including field acreage and agronomic activities. Together, the programs allow for better planning, better record-keeping, and the ability to track eligibility for the FCC 4R Incentive.

“FCC’s ongoing commitments to promoting sustainable agriculture align extremely well with Croptimistic's sustainability strategy,” said Bonnie Dobchuk, Sustainability Director at Croptimistic. “We are both aligned in wanting to see farmers rewarded for excellent nutrient management practices, which are known to reduce nutrient losses to the environment, including via greenhouse gas emissions.”

Field boundaries, acreages, and agronomic activities such as fertilizer applications are imported directly into AgExpert Field, reducing manual entry and keeping information consistent across platforms. The result is accurate, up-to-date field data that makes farm management simpler and more efficient.

“FCC is committed to advancing sustainability in Canadian agriculture,” says Colin Brisebois, Vice-President Product and Market Strategies. “By partnering with SWAT MAPS and integrating with AgExpert, we’re making it easier to recognize producers for their adoption of practices that benefit their land, business, and the environment.”

“FCC and Croptimistic are both aligned in wanting to see farmers rewarded for excellent nutrient management practices. Plus, we’re always looking for ways to make farming easier and more informed,” said Cory Willness, CEO at Croptimistic Technology. “Working with FCC to integrate SWAT MAPS with AgExpert gives farmers a powerful way to bring their data together and make the most of their sustainable practices.”

About Croptimistic Technology Inc.: Croptimistic Technology Inc. is an international AgTech company providing SWAT MAPS, a turn-key variable rate process that prioritizes Soil, Water, and Topography factors of fields for the creation of management zones. Their SWAT RECORDS software powers the entire SWAT ECOSYSTEM of products, all of which are synced with the app for real-time viewing. Learn more about SWAT products and how you can leverage SWAT MAPS by visiting swatmaps.com.

DR. DON FLATEN RECEIVES 2025 LES HENRY AWARD

SASKATOON, SK – JULY 10, 2025: We are pleased to announce the 2025 recipient of the Les Henry Award is Dr. Don Flaten, Professor Emeritus of the Department of Soil Science at the University of Manitoba. The official presentation of the award from Dr. Jeff Schoenau to Dr. Flaten will occur Tuesday, July 15 at 10 A.M. during Ag in Motion in the soil pit at the University of Saskatchewan booth near Langham, SK.

The Les Henry award recognizes an individual in Western Canada that demonstrates excellence in soil and water science and its application to the farming community. Flaten is the second recipient of the award, which was established by the late Les Henry himself in 2024. The award will be presented to Flaten in recognition of his outstanding and lasting contributions to the study of soil fertility and crop nutrition across the Canadian prairies. Henry’s legacy, passion, and integrity in agriculture is carried forward with this annual award.

“Receiving the Les Henry Award is a very special honour for me,” says Flaten. “In addition to being an excellent soil scientist, Les was a fantastic mentor and friend of mine for nearly 50 years and I miss him dearly. Every time Les and I chatted by phone, exchanged emails, visited a field, or met in his office, it was a personal tutorial where I learned something valuable. In addition to my respect and appreciation for Les’s outstanding contributions to prairie agriculture, I am also personally grateful for the interest and effort he invested in me and my career.”

Over his distinguished career, Flaten published nearly 100 peer-reviewed papers and delivered more than 300 extension presentations. His work has advanced nutrient management practices and bridged the gap between scientific research and on-farm practice, exemplifying the spirit of leadership and impact that the Les Henry award celebrates.

The inaugural 2024 Les Henry award recipient, Dr. Jeff Schoenau of the University of Saskatchewan, will present this year’s award to Flaten. Dr. Schoenau commented, “Dr. Flaten has made exceptional contributions in his soil and water research activities on the Canadian prairies. In particular, his work on developing fertilizer and manure phosphorus management strategies to enhance crop recovery and reduce phosphorus losses in run-off has contributed to better yields while protecting water quality in prairie landscapes.”

Henry was a renowned soil scientist in Saskatchewan and Professor Emeritus at the University of Saskatchewan. He received many honours and awards throughout his career including induction in the Saskatchewan Agricultural Hall of Fame. He authored “Henry’s Handbook of Soil and Water” and contributed columns to the Grainews newspaper for 48 years.

The copyright to Henry’s Handbook of Soil and Water and the Les Henry Award were passed on to Cory Willness of Croptimistic Technology Inc. Read more on the legacy of Henry’s Handbook here. Orders for Henry’s Handbook can be made online at swatmaps.com/shop or available for purchase at the SWAT MAPS booth at Ag In Motion.

About Croptimistic Technology Inc.: Croptimistic Technology Inc. is an AgTech company providing SWAT MAPS, a turn-key variable rate process that combines data layers of Soil, Water, And Topography (SWAT) into a soil-based management zone map and process. Their SWAT ECOSYSTEM of hardware, software, support and training is adopted internationally. Learn more about SWAT MAPS by visiting swatmaps.com.

For more information, contact:
Cory Willness
CEO, Croptimistic Technology Inc.
cory@swatmaps.com

Croptimistic Technology announced as a ‘Saskatchewan’s Top Employer’ for 2025

REGINA, February 4, 2025 – With a strong economy that’s resilient in the face of economic headwinds, Saskatchewan has long been an attractive place to work and live. Employers in the province are raising the bar by providing employees with better family-friendly benefits and skills upgrading that will help them succeed as technology advances rapidly. The best of these initiatives were recognized this morning as Saskatchewan’s Top Employers (2025) was announced by Mediacorp Canada Inc., organizers
of the annual Canada's Top 100 Employers project.

Here are some of the reasons why Croptimistic Technology Inc. was selected as one of Saskatchewan's Top Employers (2025):

“Economies that go through dramatic boom and bust cycles are usually the ones we read about in
the news, but it’s places like Saskatchewan — with its reliable and steady economic growth —
that provides true peace of mind to employees,” says Richard Yerema, executive editor at the Canada’s Top 100 Employers project. “Employees value the security that comes with being able to count on a reliable employer and feeling confident that your livelihood — and the life you’ve built for your family — is secure.”

Founded in 1992, Mediacorp Canada Inc. is the nation’s largest publisher of employment
periodicals. Since 1999, the Toronto-based publisher has managed the Canada’s Top 100
Employers project, which includes 19 regional and special-interest editorial competitions that
reach millions of Canadians annually through a variety of magazine and newspaper partners,
including The Globe and Mail. Mediacorp also operates Eluta.ca, one of Canada’s largest job
search engines, used by millions of job-seekers annually to find new job postings and discover
what the nation’s best employers are offering.

The full list of Saskatchewan’s Top Employers (2025) was announced today in a special
magazine published online in the Regina Leader-Post and Saskatoon StarPhoenix, as well as on
Eluta.ca. Detailed ‘reasons for selection’ for each of this year’s winners, including dozens of
stories and photos about their initiatives, were released today by the editors and are accessible
via the competition homepage.

Read Mediacorp Canada's official media release here.

Further information:
Chantel Watkins, Assistant Editor, chantel.watkins@mediacorp.ca

New in-field artificial intelligence technology will enhance sustainability and efficiency from field to fork

AI technologies will provide more information at the sub-field level, providing farmers, ingredient processors and food manufacturers with valuable information starting at the farm through to the final packaged product.

Saskatoon, Sask. — Today, Protein Industries Canada announced an innovative new project in collaboration with Croptimistic Technology, TheoryMesh and C-Merak Innovations aimed at transforming the agri-food value chain through the integration of artificial intelligence (AI) technologies. This initiative seeks to enhance food production efficiency, improve food quality and support sustainability goals from farm to food processor by improving existing precision agriculture tools to enhance data collection and integration at the sub-field level. This will provide food manufacturers with verified data that complies with regulations and meets consumer expectations for transparency in the food they consume. The data collected will also help farmers and ingredient processors access sustainability incentive premiums and access to alternative markets.

“With this project, Protein Industries Canada is supporting greater transparency and traceability throughout the supply chain,” said the Honourable François-Philippe Champagne, Minister of Innovation, Science and Industry. “By leveraging artificial intelligence to enhance precision agriculture practices and increase the adoption of technologies in farming, these project partners are increasing sustainability in the agri-food sector and contributing to a cleaner and healthier environment for Canadians.”

Together, Croptimistic Technology, TheoryMesh and C-Merak Innovations will develop and utilize AI-integrated technologies to consistently collect sub-field-level data and management practices from producers. This data will then be used to predict process settings within the mill to generate high yields and less by-product or waste material, while at the same time, supplying ingredient processors and food manufacturers with the information necessary to support sustainability claims on food products.

“This project will provide Canada with a unique selling advantage, helping us to fully understand our environmental impact from the field to the dinner table. Investments like this will help Canada achieve its sustainability goals and establish itself as a global leader in the sector,” said Lisa Campbell, Senior Director of Programs at Protein Industries Canada.

The project will see $5.4 million co-invested into innovative and scalable AI technologies that will enhance the sustainability, competitiveness and profitability of Canada’s agriculture and food production sector. Protein Industries Canada will invest $2.4 million, with the partners investing the remainder.

“We believe that harnessing the use of AI technology is key to improving the quality and value of the precision ag solutions that we provide to the agrifood industry,” said Phillip Harder, Research Director and Hydrological Scientist at Croptimistic Technology. “To see the data we collect being used to its fullest capabilities beyond the farmgate is a nod to the positive direction we’re heading in with integrating AI technologies to increase agricultural sustainability and food production efficiency.”

“Working with extensive primary farm and food processing data in this project will allow us to use our AI models to improve manufacturing yields, reduce loss and create measurable impact on the sustainability of food production,” said TheoryMesh Co-Founder and CEO Chris Bunio.

"Opting for healthy and sustainable foods isn't just about personal taste; it's a crucial investment in our well-being and the planet's future," said Brett Casavant, CEO of C-Merak Innovations. "By selecting foods that both nourish us and support eco-friendly practices, we're taking control of our health while safeguarding the environment for generations to come. However, finding reliable information to guide these choices can be challenging. That's where AI technology comes in, playing a vital role in providing clear and accessible information from farm to final ingredient. At C-Merak, we're thrilled to collaborate with our consortium partners and Protein Industries Canada to develop innovative solutions that promote healthier people and a healthier planet."

Protein Industries Canada is one of Canada’s five Global Innovation Clusters. Protein Industries Canada and our members are working to embrace the $25 billion opportunity presented by Canada’s ingredient manufacturing, food processing and bio-product sector. Projects such as these add value to, and create new markets for, Canadian crops, generating local jobs and supporting new economic development in locations across Canada. More information can be found at www.theroadto25billion.ca.

For more information:

Sarah Ivey
Protein Industries Canada
sarah@proteinsupercluster.ca
204-914-8467

About Croptimistic Technology

Croptimistic’s vision is to be the global leader in premium precision agriculture services. It is an international AgTech company providing SWAT MAPS, a turn-key variable rate process that combines Soil, Water, and Topography factors of fields for the creation of precision management zones and prescriptions. Their SWAT RECORDS software powers the entire SWAT ECOSYSTEM of products that are synced with the app for real-time viewing. Impressive technology, an expanding service provider network and 98 per cent retention of acres year over year showcase the validation that farmers are seeing value from this premium precision agriculture service. Learn more about SWAT MAPS by visiting swatmaps.com.

About TheoryMesh

TheoryMesh is a Winnipeg, Canada-based software company bringing advanced technology to agriculture and food companies to deliver traceability and sustainability through their supply chains. TheoryMesh’s FarmCapture, FoodTrace, ProcessAI and FoodCertify products are used to digitally transform farms and food companies, providing advanced capabilities to manage data and leverage analytics and AI for better insights. TheoryMesh integrates machine learning, AI and blockchain throughout an integrated platform to provide verifiable traceability, transparency, and sustainability. For more information, visit www.theorymesh.com.

About C-Merak Innovations

C-Merak is a food ingredient manufacturer located in Saskatchewan, Canada. From field to final ingredient, C-Merak offers a closed-loop traceable value chain for quality ingredients you can trust. Harnessing the potential of faba beans and oats, they are evolving the landscape of dry-milled sustainable plant-based food. C-Merak’s diverse ingredient lineup features the innovative FABAFuel Protein 65 per cent Concentrate, FABAFuel Flour, along with starch and fibre options, and the versatile Prairie OATFuel ingredients including groats, flour, rolled flakes, quick flakes, steel cuts, and fibre.

Croptimistic Technology’s SWAT ECOSYSTEM Receives AgTech Breakthrough Recognition For “AgTech Platform of the Year”

Annual Awards Program Recognizes Innovation in Agricultural & Food Technologies Around the Globe.

LOS ANGELES, Sept. 10, 2024 (GLOBE NEWSWIRE) -- AgTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global agricultural and food technology markets, today announced that Canadian agriculture technology (AgTech) company Croptimistic Technology Inc., is the recipient of “AgTech Platform of the Year” in the 4th annual AgTech Breakthrough Awards program.

Croptimistic Technology’s SWAT ECOSYSTEM is a comprehensive solution designed to maximize soil and yield potential through an integrated approach combining technology, hardware, and services. The SWATECOSYSTEM is structured around three key components: the foundation, the soil potential process, and the yield potential process.

At its core, the SWAT ECOSYSTEM is supported by Croptimistic's suite of software tools: SWAT RECORDS, SWAT ACADEMY, and SWAT SUPPORT.SWAT RECORDS serves as the central hub, integrating all components of the system. It consolidates SWAT MAPS and files, allowing seamless access for farmers and partners, synchronizes data across platforms without needing cellular or Wi-Fi signals, and connects with global laboratories for automatic data uploads. SWAT ACADEMY provides partners with the education needed to become SWAT CERTIFIED service providers, while SWAT SUPPORT offers valuable resources, including articles and tips, to assist users throughout the ecosystem.

The soil potential process consists of six key steps. It begins with the SWATBOX, an autonomous system that captures high-quality soil data. This data is then processed in SWAT RECORDS to create detailed SWAT MAPS. These maps are verified through ground-truthing in the field to ensure accuracy. Soil samples are collected from various zones to monitor nutrient levels annually, and tailored soil prescriptions are developed in collaboration with local agronomy experts. Comprehensive soil analytics are then performed to optimize crop management and efficiency.

Upon completion of the soil potential process, the yield potential process begins. This involves SWAT WATER, which uses SWAT MAPS and soil moisture data to create detailed soil water maps for guiding irrigation and nutrient application. SWAT CAM provides high-resolution weed and crop maps via a sprayer-mounted camera for early and late crop assessments. Satellite Imagery offers in-season data to refine fungicide and nutrient applications, while Crop Prescriptions utilize real-time data to boost yield potential. Yield Analytics help identify performance issues and develop better future targets. Farms fully integrating SWAT MAPS can achieve SWAT CERTIFIED status, reflecting their commitment to environmental stewardship.

“We are thrilled and honored to receive the ‘AgTech Platform of the Year’ award,” said Cory Willness, CEO of Croptimistic Technology Inc. “This recognition validates our commitment to advancing agricultural technology through innovative solutions. Our team is excited to continue pushing the boundaries of what’s possible in soil and yield management, and we look forward to helping SWAT MAPS farmers and partners achieve even greater success with our cutting-edge tools.”

The mission of the annual AgTech Breakthrough Awards program is to conduct the industry’s most comprehensive analysis and evaluation of agricultural and food technology categories, including Internet-of-Things(IoT) and Artificial Intelligence (AI) based agricultural technologies, farm management, indoor farming, food quality, data analytics and many more. This year's program attracted thousands of nominations from over 15different countries throughout the world.

“Croptimistic’s SWAT MAPS are helping farmers by combining soil, water and topography layers into a single zone map that forms the foundation for variable-rate fertility, planting or irrigation programs. Sustainable and cost-effective farming is essential but the composition of fields has been a bit of a mystery until now making precision a challenge,” said Bryan Vaughn, Managing Director, AgTech Breakthrough. “Croptimistic is solving real-world issues in the agricultural sector through state-of-the-art technology that farmers can rely on, and leading the way in reducing and monitoring environmental impact in the space. We’re thrilled to award them with ‘AgTech Platform of the Year!’”

About AgTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the AgTech Breakthrough Awards program is devoted to honoring excellence in agricultural & food technologies, services, companies and products around the world. The AgTech Breakthrough Awards program provides a forum for public recognition around the achievements of AgTech companies and solutions in categories including farm management, indoor farming, IoT and robotics, Food Tech, analytics and more. For more information visit
AgTechBreakthrough.com.

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

About Croptimistic Technology Inc.
Croptimistic Technology Inc. is an international AgTech company best known for their product SWAT MAPS, a turn-key variable rate solution that prioritizes Soil, Water, and Topography factors of fields for the creation of management zones. Their SWAT RECORDS software powers the entire SWAT ECOSYSTEM of products, all of which are synced with the app forreal-time viewing. To learn more about Croptimistic and the SWATECOSYSTEM, visit www.old.swatmaps.com.

Bryan Vaughn
AgTech Breakthrough Awards
bryan@agtechbreakthrough.com

Dr. Jeff Schoenau Receives Inaugural Les Henry Award

SASKATOON, SK – JUNE 27, 2024: The recipient of the Les Henry Award has been presented to its inaugural winner, Dr. Jeff Schoenau, University of Saskatchewan professor and Ministry of Agriculture Strategic Research Program Chair in Soil Nutrient Management. Schoenau was chosen as the recipient by the late Les Henry himself in April 2024.

The Les Henry award recognizes a recipient in Western Canada that provides excellence in soil and water science and its application in the farming community. The Henry legacy, passion, and integrity in agriculture will be carried forward with this annual award.

Before his passing on June 14, 2024, Les Henry spoke on the reasoning behind choosing Schoenau as the recipient.
“Jeff has been a leader in the soil science department and is doing research and extension that really matters to farmers and agronomists. He is always willing to speak at a public meeting and share down to earth soil information. Jeff represents unparallelled passion, teaching, and speaking that endears him to his students and farming community. He has made significant contributions in soil science and to the lives of those he has touched.”

Henry was a renowned soil scientist in Saskatchewan and Professor Emeritus at the University Saskatchewan. He received many honours and awards throughout his career including Induction in the Saskatchewan Agricultural Hall of Fame and an Honorary Doctor of Laws from the University of Saskatchewan. He authored “Henry’s Handbook of Soil and Water” and contributed columns to the Grainnews newspaper for 48 years.

“I am very saddened by Les’s passing, but I want to make folks aware of the huge difference that he made in my career as an inspiration and as a mentor,” said Schoenau. “From the simple words of advice he gave me, to the wide wealth of knowledge in soil fertility, Les made a huge difference in Western Canadian agriculture. Especially in his later years pursuing research in hydrology and salinity, he has greatly inspired me to incorporate that into my own investigations throughout my career. It is an honour to receive this award and Les will be greatly missed.”

Cory Willness, CEO of Croptimistic Technology, presented the award and stated “As a student of both Les and Jeff, it is my honour to present the inaugural winner. Les’s choice to recognize Dr. Jeff Schoenau for this award speaks to the level of passion (exclamation on passion!) and influence that Jeff has carried throughout his career so far. We are thrilled to see this award go to someone so deserving.”

Henry’s Handbook of Soil and Water and the Les Henry Award are managed under copyright by Cory Willness of Croptimistic Technology Inc. “Les was a good friend and mentor of mine and has influenced much of the work we do at Croptimistic Technology related to understanding soil variability and fertility and applying precision management to the farming landscape,” said Willness. Read more on the legacy of Henry’s Handbook here.

“I transferred the copyright to Cory and with great glee he will continue the legacy of Henry’s Handbook long after I am gone” said Les in his last recorded interview.

Orders for Henry’s Handbook can be made online at swatmaps.com/shop

About Croptimistic Technology Inc.: Croptimistic Technology Inc. is an international AgTech company providing SWAT MAPS, a turn-key variable rate process that combines data layers of Soil, Water, And Topography (SWAT) into a soil based management zone map and process. Their SWAT ECOSYSTEM of hardware, software, support and training is adopted internationally. Learn more about SWAT MAPS by visiting swatmaps.com.

Croptimistic Releases Inaugural Sustainability Report

SASKATOON, SK, CANADA – MAR 1, 2024: Croptimistic Technology Inc. (Croptimistic) is proud to release their inaugural Sustainability Report. The report outlines the 2023 sustainability achievements and future aspirations within the company. Croptimistic says it “is showing leadership by serving our society, serving our people, employing responsible business practices, and championing environmental stewardship.”

Croptimistic is a global ag tech company best known for their flagship product SWAT MAPS (Soil, Water and Topography Maps), which enable farmers to execute soil and crop practices with precision, in order to minimize environmental impacts, optimize production of food, and improve profitability. The company is continually releasing new products that have zero greenhouse gas emissions such as the SWAT CAM, a fully automated plant stand counting system that uses artificial intelligence to collect millions of data points per farm.

“We built our sustainability strategy around our impacts. We evaluated what we were doing well, what we could do better, and summarized what we did in 2023,“ says Bonnie Dobchuk, Sustainability Director. “A sustainable business solves the problems of both people and planet in a profitable way. When we solve a problem, we make an impact. That is exactly what we do at Croptimistic.” Dobchuk adds, “With a focus on agricultural sustainability and rural community impacts, Croptimistic’s sustainability impacts align with the Sustainable Development Goals of SDG2 – Zero Hunger, SDG15 – Life on Land, SDG3 – Good Health and Well-being, and SDG8 – Decent Work and Economic Growth. This was done using impact materiality as guided by the Global Reporting Initiative.”

“Farm sustainability is increasingly being challenged by the broader public,“ says Wes Anderson, VP of Agronomy at Croptimistic. “SWAT MAPS service providers and farmers are achieving major environmental sustainability impacts and our white paper on The Role of SWAT MAPS in Environmental Stewardship outlines these clearly. If farms are utilizing these practices on all of their acres, they become SWAT CERTIFIED and will receive our new Advanced 4R Report that validates they are surpassing global application standards.”

Greg Stewart, Chairman of the Board for Croptimistic and Director at the Bank of Canada adds, “With a steadfast commitment to sustainability ingrained in every aspect of their operations, Croptimistic sets a gold standard for environmentally conscious practices within the agricultural industry.”

Cory Willness, CEO of Croptimistic adds “We are very pleased to play a small part in the incredible success that farmers utilizing SWAT MAPS are accomplishing in environmental sustainability.”

The 2023 Croptimistic Sustainability Report is available for viewing online at swatmaps.com. Those who wish to receive a hard copy can request one by contacting support@swatmaps.com.

About Croptimistic Technology Inc.: Croptimistic’s vision is to the be the global leader in premium precision agriculture services. It is an international ag tech company providing SWAT MAPS, a turn-key variable rate process that combines Soil, Water, and Topography factors of fields for the creation of precision management zones and prescriptions. Their SWAT RECORDS software powers the entire SWAT ECOSYSTEM of products that are synced with the app for real-time viewing. Their growing network of service providers and farmers are utilizing SWAT MAPS annually on 3.4 million acres in 4 countries. Impressive technology, an expanding service provider network and 98% retention of acres year over year showcase the validation that farmers are seeing value from this premium precision agriculture service. Learn more about SWAT MAPS by visiting swatmaps.com.

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For more information, contact:

Alexandra Blackwell

Marketing Coordinator

marketing@swatmaps.com

SWAT CAM: Croptimistic introduces the world’s first map using fully autonomous plant stand counting

SASKATOON, SK – NOV 21, 2023: SWAT CAM technology developed by Croptimistic Technology Inc. (Croptimistic) is a revolutionary crop monitoring tool for farmers and service providers. It has recently been updated to include a new plant stand count feature which automates the manual process of driving fields and performing subjective plant counts at multiple locations or flying a drone with image capture.

SWAT CAM mounts on sprayer booms and autonomously captures images every 60 feet. With no interface in the cab, there’s no action required by the farmer. The images are automatically uploaded to Croptimistic’s SWAT RECORDS software where machine learning models assess and segment crop versus weed data, creating an auto-generated map that summarizes these populations by SWAT zone. This allows farmers and agronomists to evaluate and adjust variable-rate seed/planting, fertilizer, or herbicide strategies to optimize crop establishment and develop SWAT-based prescriptions that target weed pressures across the field.

With the new plant stand count feature, the machine learning model within SWAT CAM analyzes each image and calculates individual plants per acre or per square foot, as well as the average measurements of plant spacing. The tool is available for corn, soybean, canola, and potatoes. More to come with the continuous future development.

“With SWAT CAM now having the ability to perform plant stand counts, it completely eliminates the need for human involvement in this labour-intensive process. It provides a 1000x higher resolution of counts and is completely objective and consistent.” says Derek Rude, VP of Research and Development at Croptimistic. “SWAT CAM uses constantly improving machine learning models to conduct these assessments. This is the pinnacle of observing what’s happening in the field.”

“This is a day we had marked on the calendar,” says Cory Willness, CEO of Croptimistic Technology. “We are very excited to be able to spend our time analyzing the profitability of seed applications rather than driving around for a month to capture a few observations. In an era of agriculture where greenhouse gas emissions are scrutinized and farmers need the best data possible to make decisions, this technology becomes a no-brainer. We can now collect 1000x the plant stand data with substantially lower GHG emissions and do it for the same cost as people with trucks.”

SWAT CAM pre-orders for 2024 made before December 14, 2023 will receive a 10 per cent discount off SRP of $3,950 CDN. That makes their hardware cost only $3,555 CDN per system, plus the subscription fee of $0.50/acre per year. All SWAT CAM orders must be made through a SWAT MAPS service provider and is only available to farmers who have mapped or intend to map their entire farms in the spring of 2024. To view a full list of service providers, please visit here.

About Croptimistic Technology Inc.:Croptimistic Technology Inc. is an international AgTech company providing SWAT MAPS, a turn-key variable rate process that prioritizes Soil, Water, and Topography factors of fields for the creation of management zones. Their SWAT RECORDS software powers the entire SWAT ECOSYSTEM of products, all of which are synced with the app for real-time viewing. Learn more about SWAT products and how you can leverage SWAT MAPS by visiting swatmaps.com.

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For more information, contact:

Alexandra Blackwell
Marketing Coordinator
marketing@swatmaps.com

Croptimistic Technology Inc. acquires CropPro Consulting with Series B investment of 9.1M from Forage Capital Partners

FOR IMMEDIATE RELEASE: February 8, 2023

Saskatoon, Sask., Canada – Canadian agriculture technology (AgTech) company Croptimistic Technology Inc. (Croptimistic) has acquired CropPro Consulting (CropPro) and increased working capital with Series B investment from Forage Capital Partners (Forage) of $9.1 million. This investment will be used to fund Croptimistic’s continued research and development efforts.

“Croptimistic is very excited to announce the acquisition of Crop Pro Consulting. The new combined entity will significantly enhance our ability to serve farmers and expand our reach, solidifying our position as the market leader in soil mapping software and hardware.” said Greg Stewart, Chairman of the Board for Croptimistic and Director with the Bank of Canada. Forage Managing Director, Jim Taylor adds, “the acquisition of Crop Pro’s operations and acres under management adds significant scale to the Croptimistic business. It will dramatically accelerate our growth and further establish Croptimistic’s position as the market leader in delivering the world’s most advanced variable rate fertilizer and seed solutions.”

The announcement comes as Forage continues its strong investment in support of one of the fastest growing AgTech companies in the world. Since starting operations in 2018, Croptimistic has shown average growth of 100% year over year. It’s well-known flagship product, SWAT MAPS, creates maps encompassing Soil, Water and Topography (SWAT). Croptimistic currently has 67 company partners executing their business model in four countries with their strongest presence in USA and Canada, they are aiming to deliver the best soil mapping hardware and software system in the world. The SWAT ECOSYSTEM powered by their SWAT RECORDS software offers support, training and connects precision agronomy experts and farmers in a seamless process. In addition to their existing autonomous soil mapping hardware system called the SWAT BOX, the company recently released their newest hardware, the SWAT CAM – an affordable, low cost, camera system that mounts to sprayers and creates crop and weed population maps and performs plant stand counts using machine learning models.

“This new funding has enabled us to keep growing and investing in our software SWAT RECORDS and expand our team in our new office based in Kelowna, BC.” said Derek Massey, Co-Founder and Chief Technology Officer at Croptimistic. “By investing resources in our software we’ll be able to continue to scale and grow our company to meet the needs of our farmers and service providers.”

Recently acquired CropPro, based in Naicam, Sask., was founded and owned by Cory and Shannon Willness. It is the largest farm agronomy consulting company in Saskatchewan and is celebrating its 20th year in business in 2023. CropPro employs 25 professional staff and manages over one million acres of crop consulting and SWAT MAPS precision agronomy services. The business will operate as usual under Croptimistic’s existing farmer services division and territories. The owners receive multiple forms of compensation including Croptimistic shares as part of the transaction.

“We are very excited to have CropPro join our team at Croptimistic and continue to offer the finest precision agriculture tools and services to farmers,” says Cory Willness, CEO of Croptimistic Technology Inc. “Both companies are known for their excellent customer service with an emphasis on trust and integrity, we have always looked out for the best interests of our clients and the industry and will continue to do throughout this acquisition.”

About Croptimistic Technology Inc.: Croptimistic Technology Inc. is an international AgTech company best known for their product SWAT MAPS, a turn-key variable rate solution that prioritizes Soil, Water, and Topography factors of fields for the creation of management zones. Their SWAT RECORDS software powers the entire SWAT ECOSYSTEM of products, all of which are synced with the app for real-time viewing. To learn more about Croptimistic and the SWAT ECOSYSTEM, visit www.swatmaps.com.

About Forage Capital Partners: Forage is Canada’s most experienced team of Ag & Food investors, having managed over $500 million in commitments to the industry over the last 18 years. Forage Capital Ag & Food Business Solutions Fund works to provide its portfolio companies with the stability and flexibility they need to expand and adapt their business models during these challenging times. The fund will invest with creative business owners that are looking to capitalize on new and innovative opportunities that will emerge as the Canadian economy recovers and prospers.

For more information on Forage Capital Partners, visit www.foragecapitalpartners.com.